• About Bitz Repository
    • Partners
    • Login
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    All of Business InsightzCommunities & CollectionsSubjectsEconomic sectorDocument typeThis CollectionSubjectsEconomic sectorDocument type
    View Item 
    •   Business Insightz Home
    • Business Environment and Investment Climate (BEST-Dialogue)
    • Reports and publications
    • View Item
    •   Business Insightz Home
    • Business Environment and Investment Climate (BEST-Dialogue)
    • Reports and publications
    • View Item
    Thumbnail
    Download/Open
    Determinants of Consumption of Fluid Milk Products in Dar es Salaam, Tanzania.pdf (264.7Kb)

    Determinants of Consumption of Fluid Milk Products in Dar es Salaam, Tanzania

    Abstract
    This (2015) paper investigated the determinants of consumer choices of fluid milk products in Dar es Salaam, Tanzania. Its main objectives were to; (i) explore locally and imported milks brands in the market; (ii) to examine fluid milk intake level amongst consumers (iii) examine characteristic features of locally processed milk products present in the market (iv) assess consumer choice responses to characteristic features of fluid milk products. A survey of 384 consumers was conducted, complemented by interviews of key stakeholders; importers of milk product, processors and wholesalers of local brands. It was found that the Dar es Salaam milk fluid market is dominated by imported milk brands and products mainly from Kenya and South Africa. The dominant imported fluid milk was Ultra Heat Treated (UHT) with 6 to 12 months shelf-life. Local processors had limited access to UHT technology and thus produced short-lived milk which was dependent on refrigeration. A number of intrinsic and extrinsic consumption drivers which determined consumer responses were identified to include product form, price, packaging, taste/flavour and availability. Milk consumption was far lower than recommended by FAO/WHO mainly due to low level of consumer income and awareness/education.
    Author: M.A, Kusiluka; L.M, Badi; S.S, Lunyelele
    Publishing Date: 2015
    Publisher: European Journal of Business and Management Vol.7, No.31
    Document type: Journal
    Permanent document link: http://hdl.handle.net/20.500.12018/558
    Community/collection: Reports and publications
    Full item record
     
    Frequently asked questions | Terms of use | Privacy policy | Contact Us
    RSS