E-Government in Marketing a Country: A Strategy for Reducing Transaction Cost of Doing Business in Tanzania
The study examines electronic-government in Marketing a Country. It focuses on a strategy for reducing transaction cost of doing business in Tanzania. Data collection methods included report documents studies and interviews. The findings indicate that foreign investors utilize information to create knowledge of business environment in the host country, though some additional information may not be found due to informational specificity of a particular investment project. In addition, the findings indicate that implementation of e-government has reduced some monetary and non-monetary transaction costs of complying with government authorities. The article contributes to the existing body of knowledge in the field of marketing by examining the role of e-government services in the public sector marketing within a macro-marketing domain.